Greener raises $4m to help consumers cut through the greenwashing

 An app aimed at making every dollar we spend carbon-neutral has raised $4 million towards its mission, which has so far attracted partners ranging from Microsoft to Doorstep Organics, Zero Co to Single Use Ain't Sexy and more. 

Co-founded in 2019 by Tom Ferrier and Neil McVeigh, Greener has sought to tackle a pervading sense of powerlessness amongst consumers when they want to buy from genuinely sustainable brands and sift through the greenwashing noise.

The solution was a digital platform that allows consumers to "vote with their wallets" in response to climate change, utilising banking technology so they can track the impact of their spend and find personalised greener alternatives for everything they buy.

Read More: https://www.businessnewsaustralia.com/articles/greener-raises--4m-to-help-consumers-cut-through-the-greenwashing.html




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