Kyrgios takes equity stake in Gen U Brands’ ‘no sugar’ soft drink start-up ALIVE

 Aussie tennis star Nick Kyrgios has taken an equity interest in a new ‘no sugar’ probiotic soft drink developed by Melbourne company Gen U Brands, coming aboard to help the company take the product to a global market.

The soft drink, known as ALIVE, has already had a soft launch with Gen U Brands CEO Andrew Blew revealing to Business News Australia that it has been taken up by Coles Express and 200 independent stores, including petrol and convenience outlets in the past couple of months.

“Since we’ve been promoting the brand externally over the past two weeks, we now have meetings coming up with Coles (ASX: COL) and Woolworths (ASX: WOW),” Blew says.

Read More: https://www.businessnewsaustralia.com/articles/kyrgios-takes-equity-stake-in-gen-u-brands---no-sugar--soft-drink-start-up--alive.html



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