Mad Paws co-founder dishes out growth strategies for early stage businesses
With more than 328,000 customers and two million pet care services provided since it was established in 2014, Mad Paws (ASX: MPA) is a true blue Australian success story.
But it didn’t become the top dog overnight according to co-founder Alexis Soulopoulos, who deployed ingenious early-stage growth strategies in the company’s first year which sometimes worked, and sometimes flopped.
However, this process of trial and error taught the entrepreneur some valuable lessons and helped him learn how to focus on the most important growth metrics fresh startups need to have top of mind.
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