Creating digital impact for Pilbara businesses

The founder of Impact Digi, Tamara Bin Amat, advises other indigenous businesses to stay true to their roots and collaborate with other community-driven enterprises as a path to business success.

Impact Digi is a Karratha based digital design business which employs a team of nine. Its client portfolio includes fellow indigenous and non-indigenous business throughout the Pilbara and the Kimberley.

Tamara said that after ten years as a 100 per cent indigenous owned and operated enterprise, her advice to other businesses is to embrace the power of effective branding and marketing to make a lasting impact.

Look for gaps in the market to fill

Tamara said that the initial momentum to create a business in digital design came from the local businesses that were seeking her out to help with marketing due to her background in media and communications.

“So, I decided the fill this gap in the Pilbara by launching a full-service marketing agency,” she said.

“I saw this as an opportunity to help them grow and to give back to my community.”

Being based in Karratha, with branches in Port Hedland and Perth, Impact Digi has been able to capitalise on their local knowledge and presence.

“People like to work with us because we not only offer digital solutions but also a deep understanding of our region’s culture and unique needs,” Tamara explained.

“We bring a personal touch that self-service platforms just can't do.”

“I like to look at it as a partnership with the client and that together, we can do great things.”

https://www.smallbusiness.wa.gov.au/blog/creating-digital-impact-pilbara-businesses