“Take the emotion out of it”: Julie Mathers on selling Flora & Fauna for $30m

 After spending seven years building the foundations of vegan beauty and lifestyle retailer Flora & Fauna, Julie Mathers sold her business for around $30 million to natural products player BWX (ASX: BWS) last year.

A successful self-made businesswoman, Mathers tells Business News Australia she initially reached out to investors for capital, but was approached with an offer that forced her to assess the value of her thriving e-commerce brand and whether she was willing to keep it.

“Originally, I was looking for investment. We'd spoken to private equity players. BWX heard I was doing that and then approached me with the offer to buy us outright," says Mathers, who will share all the details of her journey at the intimate E2E Summit on 16-17 February at the ivy in Sydney.

Read More: https://www.businessnewsaustralia.com/articles/-take-the-emotion-out-of-it---julie-mathers-on-selling-flora---fauna-for--30m.html



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